My First Post on This Public Account

Today is the first day of the Year of the Monkey. I’ve been saying I’d start a WeChat public account for a while now, but I kept putting it off. Finally, on the first day of the Lunar New Year, it feels like a fresh start. So, here we go.

First, let me explain why I’m starting this public account. Firstly, I’ve seen so many great minds, both Chinese and international, writing similar notes. While I wouldn’t consider myself a “great mind” just yet, it’s always good to learn from the best. Secondly, since starting my new venture in the Year of the Sheep—which is different from my previous ventures in that it’s much more socially connected—I’ve had the opportunity to meet many incredibly talented people I wouldn’t have met otherwise. When I share my experiences and discuss my perspectives with everyone, I often find myself repeating the same things. So, I thought writing down some of my experiences and thoughts would save everyone’s time, and also serve as a personal record.

Of course, I’m also a bit of a perfectionist, and I hope that some of these records, many years from now, can become timeless, like Warren Buffett’s letters to shareholders (at least for myself :)). It will also be a way for me to look back at how I’ve changed.

As for what I’ll be writing about, some good friends suggested I consider my “audience” and write content they’d want to read. But after thinking about it, I realized I don’t really know who my so-called target audience is. More importantly, I don’t want to approach this public account from a marketing perspective. I want to treat it as my public “diary,” hoping it will be authentic and, more importantly, that it will make me happy. That’s the only way I’ll stay motivated to keep writing.

A few months ago, when I first started thinking about writing a public account, I drafted an outline on a high-speed train from Beijing to Shanghai. I’ve added to it since then. For this first post, I’ll share that outline, almost like a table of contents. I’ll try my best to write all of this content (though I might not write everything, and I might skip around or insert other topics. After all, this is a personal endeavor, so I won’t worry too much about strict adherence). I plan to post every few months, eventually turning this into an annual letter/memo.

That’s all for this first post.